The Rolex GMT-Master II "Pepsi" reference 126710BLRO, released in 2017, represents a significant moment in horological history. This re-imagining of the classic Pepsi bezel design, absent for several years, sparked immediate frenzy and continues to be a highly sought-after watch, commanding prices significantly above its original retail cost. This article delves into the specifics of the 2017 Rolex Pepsi, exploring its design, features, market value, and its place within the broader context of Rolex's legacy. We'll also examine related models and explore the factors contributing to its current astronomical price.
The Resurgence of the Pepsi: Design and Features
The 2017 Rolex Pepsi (ref. 126710BLRO) marked a return to form for the iconic two-tone blue and red bezel. Previous iterations of the GMT-Master II had featured various bezel combinations, including the "Coke" (red and black) and variations of the Pepsi in different materials. However, the 2017 model brought back the classic Pepsi aesthetic with a modern twist.
The most striking feature, of course, is the Cerachrom ceramic bezel insert, featuring the vibrant blue and red colours. Unlike previous aluminum bezels, the ceramic insert is virtually scratch-proof and retains its colour vibrancy over time, ensuring that the watch remains aesthetically pleasing for years to come. This is a significant improvement over earlier models, where the bezel could fade or become scratched with wear.
The 40mm Oyster case, crafted from 904L stainless steel, provides robust protection for the movement. The case is water-resistant to 100 meters, making it suitable for various activities beyond everyday wear. The screw-down crown and Triplock winding system further enhance its water resistance and durability.
Inside the watch beats the calibre 3285, a self-winding mechanical movement entirely developed and manufactured by Rolex. This movement boasts a significant power reserve of approximately 70 hours, allowing for extended wear without the need for frequent winding. It also incorporates Rolex's Chronergy escapement, known for its efficiency and resistance to magnetic fields. The movement's precision and reliability are hallmarks of Rolex's commitment to quality and craftsmanship.
The Jubilee bracelet, a five-piece link bracelet, offers exceptional comfort and flexibility. It's seamlessly integrated with the case, creating a cohesive and elegant look. The Oysterclasp with Easylink comfort extension system allows for easy adjustment of the bracelet length, ensuring a perfect fit for any wrist.
New Rolex Pepsi for Sale and Rolex Pepsi New Price:
Finding a new Rolex Pepsi (ref. 126710BLRO) for sale at its original retail price is exceptionally difficult, if not impossible. The watch's immense popularity and limited production numbers have driven demand far beyond supply. Authorized Rolex dealers typically have extensive waiting lists, and even then, securing a watch isn't guaranteed.
The "new" Rolex Pepsi price, if one can be found, is far beyond the original retail price of around $9,200. Current market values consistently exceed $119,000+, often reaching significantly higher prices depending on condition and the seller. This significant price premium reflects the watch's desirability, its status as a collector's item, and the scarcity in the market.
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